The Intangibles 101: A Way to a Traveler's Heart

A way to a man’s heart is through his stomach — and honestly, this is true for all types of travelers. When you sit down at a Filipino table, you’re not just eating a meal. You’re tasting hundreds of years of history, trade, and cultural exchange stirred into one delicious pot.

Remember — the main reason for the first great age of exploration and navigation was to find the Spice Islands. The rest, as they say, is history. And the Philippines was right there in the middle of it all.

Part of The Intangibles 101 series — where I explore the hidden values of Philippine travel from a local perspective. This post is about how our multicultural kitchen became one of the most compelling reasons to visit.

How Did Centuries of Trade Shape the Filipino Kitchen?

When I think about our food, it gives me hundreds of years of history to unpack. Long before the colonizers arrived, our ancestors were already resourceful with what they had — fermenting, grilling over open flame, wrapping food in banana leaves, and using coconut in every way imaginable. These were not primitive techniques. They were brilliant ones. And they became the foundation of everything that came after.

Then the world came to us. The Philippines had always been in abundance of natural resources and spices. Our ancestors had their own ways of preparing and cooking food — and then the Chinese, Indians, Arabs, Spaniards, Americans, Japanese, and many more came to the country for various reasons.

Collectively, they influenced and changed the ways things are done in the kitchen and served on the table. What we call “Filipino food” today is really a multicultural story told through flavor. I am looking at centuries of multi-cultural ways of preparing and cooking food — and that’s what makes our cuisine impossible to put in a single box.

The World's Oldest Chinatown

Binondo, Manila — established 1594, still serving recipes passed down through generations

1The Chinese Roots You Eat Every Day

Did you know that you can find the oldest Chinatown community in the Philippines? You heard it right. Binondo in Manila has been home to Chinese-Filipino culture since 1594. So if your tastebuds prefer oriental flavors — dim sum, hand-pulled noodles, hot pot, siopao — the Philippines has had it for over 400 years.

Walk through Binondo’s narrow streets today and you’ll find century-old restaurants still serving recipes passed down through generations. But the Chinese influence runs even deeper than Chinatown. Lumpia, pancit, siomai, hopia — these are so embedded in daily Filipino life that most people forget they have Chinese roots.

2Three Centuries of Spanish Flavor

Spanish influence is no doubt the strongest thread running through Filipino cuisine. Over 300 years of colonial rule left behind dishes we now consider our own — asado, menudo, balensiyana (what we call bringhe in Pampanga), and of course, the legendary lechon.

But if you want to taste where this influence reaches its peak, head to the Province of Pampanga — the undisputed culinary capital of the Philippines. Kapampangan cooks are known for their fearless approach to flavor and their mastery of complex dishes. Sisig, bringhe, tidtad, betute — these are dishes you won’t find done the same way anywhere else in the country.

Growing up around this food, I learned that cooking is not just nourishment. It’s identity.

Spice Meets Soul

From Bicolano coconut curries to Mindanaoan rendang — Filipino spice traditions run deep

3Curries That Rival the Best in Asia

Here’s something most travelers don’t expect — the Philippines has a rich curry tradition. Have you tried all types of curries in the country? I am sure at least one has made you compare it with the curries of India or Thailand.

Kulma and rendang-style dishes in Mindanao, and the coconut-based curries of the Bicol region — laing and Bicol Express — carry flavors that will surprise even seasoned spice lovers. Familiar enough to feel comfortable, different enough to keep you coming back.

4The Fast Food Revolution

And then there’s the explosion of fast food. Jollibee, Chowking, Mang Inasal, and many others have turned quick meals into a cultural experience. The fast food chain concepts are similar to those in the USA — just adapted to Filipino tastes and on a massive scale. Where Americans have their burgers and fries, we have Chickenjoy with rice and gravy, and palabok noodles at a drive-through window.

The US is known as the king of fast food chains, but the Philippines might be the most enthusiastic student. We took the concept and made it entirely ours.

Around the Grill

From Korean samgyeopsal to Filipino ihaw-ihaw — the spirit of gathering around fire is universal

5The Korean Wave at the Filipino Table

And what about the tastebuds of our K-Pop friends? Yes, this pop culture wave has paved the way for the love of Filipinos for Korean food. Korean BBQ restaurants are everywhere now — in malls, on street corners, in small towns you wouldn’t expect.

And honestly, their meat barbecue style is very close to the barbecue we grew up with — the street-style ihaw-ihaw. The marinade is different, but the spirit of gathering around a grill is the same. Samgyeopsal nights have become as common as our own barbecue sessions. It’s a beautiful kind of cultural exchange — no passport required.


What Should Travelers Know When They Arrive?

Here’s what I want every traveler to know: when you set foot at the airport in the Philippines, please know that your cravings are just feet away. Whatever cuisine you love back home — Chinese, Spanish, American, Korean, Indian, Japanese — we have a Filipino version of it waiting for you.

For non-locals, this means flexibility and not missing so much of their food back home. For locals, it means trying something new prepared by the locals — so it’s still close to their hearts.

Fast forward to today, traveling to the Philippines offers mostly the world’s common food you can ever find, all on one set of islands. That’s not an accident. That’s centuries of welcoming the world to our table.

Kain na tayo! That's how we say: Let's eat! — and in the Philippines, everyone is always invited.

This is the second entry in The Intangibles 101 series. Ready to taste it for yourself? Start with the street food of Cebu, the culinary heritage of Pampanga, or the Chinatown legends of Manila. Your stomach will thank you. Maraming salamat for reading!

— Jenice

intangibles-101foodculturehistorypampangacuisine